About
Predrag Petrovic
Digital Strategist · SEO Expert · AI Marketing Expert
Predrag Petrovic is a digital strategist, SEO "scientist," and AI marketing expert based in Belgrade, with decades of experience across marketing and communications. He has been in the industry since 2006/2007, back when SEO was a brand-new discipline — today he works on its next evolution: brand visibility inside large language models and AI assistants.
His work blends classic SEO (technical, on-page, off-page) with LLM optimization, video SEO techniques, and entity optimization strategies — helping brands stay visible to people, Google search, and advanced AI assistants like ChatGPT, Perplexity, Gemini, and Google AI Overviews at the same time.
"I help brands show up where people search today — Google, YouTube, LinkedIn and, increasingly, LLM / AI search."
20+
years in digital
8
years as Head of SEO
6
languages
2
continents
Expertise
Eight disciplines, one practice
Disciplines that connect classic search, AI search, and brand — drawn from two decades of practice across EMEA and North America.
Technical SEO, on-page & off-page, information architecture, Core Web Vitals, structured data.
Content, entity, and authority optimization for ChatGPT, Perplexity, Gemini, and Google AI Overviews.
Generative Engine Optimization — positioning brands inside generative AI responses.
Answer Engine Optimization — structuring content for direct answers and citation-worthiness.
Applying AI to content creation, optimization, and distribution across digital touchpoints.
YouTube and on-site video strategy that generates qualified leads.
Positioning, distribution, and relationship building for B2B authority.
Knowledge graph, schema markup, JSON-LD, semantic content structures.
Career
Current role & key positions
Optimized Design
September 2022 — Present · Belgrade, SerbiaLeads growth programs for clients across EMEA and North America (NYC) through an integrated approach combining AI SEO, LinkedIn marketing, and video SEO. optimized.video →
- AI SEO & LLM visibility — entity optimization, technical SEO, content systems
- LinkedIn marketing — positioning, content distribution, relationship building
- Online reputation management for transportation, healthcare, and e-commerce sectors
- Multilingual execution for EMEA and North American clients
Total Dizajn
April 2006 — Present · BelgradeThe core platform Predrag has worked through since the very beginning of his career — SEO, web design, brand architecture, and conversion optimization (CRO/UX) for clients worldwide, in multiple languages.
LimoLabs
October 2015 — March 2023 · Belgrade / global (USA, Canada)An eight-year strategic role at a world leader in the ground transportation industry — dual mandate of leading digital growth strategy and systematically building the team's internal digital capabilities.
- Built a durable organic engine through on-page optimization, technical audits, and content architecture
- Introduced data-driven reporting frameworks and KPI structures
Alongside consulting, training has been a core part of Predrag's work since 2006 — internal workshops built on real business cases, playbook development, and mentoring digital teams, with the blog "Optimizacija sajta" serving as an ongoing educational resource.
- Location
- Belgrade, Serbia — working across EMEA and North America (NYC)
- Languages
- Serbian (native) · English · Croatian · Hebrew · Russian · German
- Education
- University of Belgrade · XIII Belgrade Gymnasium
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